An Industry Grounded Episode 5: Why the future looks bright for tourism in Memphis

In the fifth episode of the second season of Jetlag The Podcast, our ongoing series looking at how travel has been impacted by the COVID-19 pandemic, we sit down with Lisa Catron from Memphis Travel.

The International & Domestic Sales Manager provides a surprisingly positive outlook on the state of tourism for her city, even as international travel comes to a halt and they (temporarily) shift towards a domestic focus.

Catron reveals that only two hotels in her city actually closed down during the pandemic, with many figuring out new ways to operate to stay open during the shutdown, and that international bookings continue to come in for 2021. As for the rest of the year, they’re definitely looking at what role they play in the domestic market.

She also talks about what makes Memphis such a unique city, reminds us all about the incredible food the city has to offer, and explains why she’s feeling so positive about the future of tourism in her city.

It’s worth noting this interview was taped before numbers in the USA started to hit new peaks, however as we’re sure you can tell from the interview, we can’t imagine that this has dampened her enthusiasm for the city nor her outlook for the future. 

It may be a while before we in Australia can head over to Memphis, but when we can, it’ll be a city that is ready to welcome us with open arms. See more about the city at